Purpose of this Policy
The EXPRESS OIL CHANGE & TIRE ENGINEERS Policy for Personally Identifiable Information (PII), Security, Notification and Confidentiality describes the types of personal information we collect, how we use the information, with whom we share it, and the rights of and choices available to individuals regarding our use of their information. We also describe the measures we take to protect the security of the information and how you contact us about our privacy practices and to exercise your rights. Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements.
Effective Date: July 2020
Information We Collect
We collect personal information about you in various ways, such as through store visits, our Sites and social media channels and mobile device apps. We may collect the following types of personal information (as permitted under the local law):
- • Contact information (such as name, postal address, email address and telephone number);
- • Vehicle service history;
- • Username and password when you register on our Sites;
- • Payment information (such as payment card number, expiration date, authorization number or security code);
- • Geolocation data in connection with certain features of our Sites, such as the Express Oil mobile app;
- • Information you provide about friends or other people you would like us to contact; and
- • Other information you may provide to us, such as in surveys or through the “Contact Us” feature on our Sites.
Information Collected By Automated Means
When you visit our Sites, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we may collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Sites, dates and times of visits to our Sites and other usage statistics. A “cookie” is a file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and is used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. We link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. To the extent required by applicable law, we will obtain your consent before collecting personal information using cookies or similar automated means.
The providers of third-party apps, tools, widgets and plug-ins on our Sites, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. Subject to applicable law, EXPRESS OIL CHANGE & TIRE ENGINEERS is not responsible for these providers‘ information practices.
How We Use Information We Collect
We collect and use your information to help understand our customer needs and provide a tailored experience for how you interact with our brand. The information is only distributed to the services we use to help us execute this unique content experience for you. We use the information described above to perform the following activities (as permitted under local law):
- • Create and manage online accounts;
- • Process payments;
- • Manage our client and vendor relationships;
- • Send promotional materials;
- • Communicating about, and administer participation in, special events, promotions, programs, offers, surveys, contests and market research;
- • Respond to individuals’ inquiries;
- • Operate, evaluate and improve our business (including developing, enhancing, analyzing and improving our services; managing our communications; performing data analytics; and performing accounting, auditing and other internal functions);
- • Protect against, identify and seek to prevent fraud and other unlawful activity, claims and other liabilities; and
- • Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.
We also may use the information in other ways for which we provide specific notice at or prior to the time of collection.
In regards to our texting feature for online appointment reminders and service updates via text; message and data rates may apply. Reply STOP to unsubscribe. Messages will be halted for a three month period. If you’ve previously unsubscribed and want to opt-in, please text YES to (205) 409-7952. You will be re- opted in each time you make an appointment online unless you select to opt-out which can be done by unchecking the notifications box. This number is used for internal purposes only. We do not sell any of your information to third parties.
In addition, we use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (i) customizing our users’ use of our Sites; (ii) delivering content tailored to our users’ interests and the manner in which our users use our Sites; and (iii) managing our Sites and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
We also use third-party analytics services on our Sites, such as those of Google Analytics and Adobe Omniture. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of our Sites. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Sites. To learn more about these analytics services and how to opt out, please visit the following sites and any sites contained in the country-specific addenda:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Adobe Analytics: http://www.adobe.com/privacy/analytics.html#1
You may see certain ads on other websites because we engage third-party advertising networks. Through such advertising networks, we can target our messaging to users through demographic, interest-based and contextual means. Through the ad networks, we can track your online activities over time by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our advertising networks may collect on our behalf includes data about your visits to websites that serve EXPRESS OIL CHANGE & TIRE ENGINEERS advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, please visit http://www.aboutads.info/choices/. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.
Our Sites are not designed to respond to “do not track” signals from browsers.
Information We Share
In addition, we may disclose information about you (i) if we are required to do so by law or legal process; (ii) to law enforcement authorities or other government officials based on a lawful disclosure request; and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).
Information collected through third-party plug-ins and widgets on the Sites (such as information relating to your use of a social media sharing tool) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and EXPRESS OIL CHANGE & TIRE ENGINEERS is not responsible for those providers‘ information practices.
Your Rights and Choices
Notice to California Residents
Subject to certain limitations, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us as specified in the “How to Contact Us” section below.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Links to Third-Party Sites, Apps and Services
For your convenience and information, our Sites may provide links to third-party sites, apps and services that may be operated by companies not affiliated with EXPRESS OIL CHANGE & TIRE ENGINEERS. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-EXPRESS OIL CHANGE & TIRE ENGINEERS sites, apps or services.
How to Contact Us